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Marketing Account Manager (Retail and Programming)

Apply now Job no: 496288
Department: Housing Dining Recreation & Business Services
Location: Oxford, OH
Work type: Salary Staff
Categories: PR, Media, Graphics, Communications
Status: Full Time
Temporary: No

Job Title: Marketing Account Manager (Retail and Programming)
Job Summary:

Support development, production and implementation of tactical marketing initiatives aimed at increasing customer retention, strengthening brand image, improving margins, and increasing market share for assigned Miami University Campus Service Departments.

Duties/Physical Demands:

Develop overall marketing strategy for client and implements the tactics that are established on a regular planning cycle. Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.

Support sales initiatives, events, and special events with all specific university customer segments (i.e. students, parents, 15% faculty, athletic, administrative staff, external clients, etc.).

Execution of interactive and engaging events by incorporating creative experiences to generate awareness, drive customer conversion, create followership, and increase brand loyalty.

Conduct market research, including identifying trends and analyzing data, for use in future planning. Coordinates collection of data for development of unit specific Marketing Plans. Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts).

Collaborates with Marketing team and peers to develop an inclusive communication marketing strategy that includes multimedia, public relations, design, proofing, print production, distribution and installation of collateral.

Assists with account specific websites and social media channels to promote both departmental programs, as well as all other initiatives to strengthen brand image.

Minimum Qualifications:

Associate’s degree, or vocational or technical school degree in Public Relations, Communications, Marketing, Interactive Media Studies, Project Management, Business Management and related fields and 1-3 years of work related/relevant experience.

Desired Qualifications:

Bachelor’s degree in Public Relations, Communications, Marketing, Interactive Media Studies, Project Management, Business Management and related fields.

Knowledge, Skills and Abilities

Demonstrated ability to manage multiple projects and maintain a high level of productivity and quality, achieve success working without supervision and in a team environment, follow detailed instructions and retain information, and troubleshoot technical issues in order to move forward with a project. Familiarity of Adobe Creative Suite programs (InDesign, Illustrator, Photoshop). Basic understanding of Graphic Design and best practices.

EO/AA Statement/Clery Act:
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to or 513-529-3560.
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at:, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223.
Benefits Eligible:



A criminal background check is required. All campuses are smoke- and tobacco-free campuses.

For questions regarding reasonable accommodations for disabilities, or to follow-up with a request, please contact or (513) 529-3560.

Advertised: Eastern Standard Time

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