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Assistant Director, Social Media

Apply now Job no: 496708
Department: University Communications and Marketing
Location: Oxford, OH
Work type: Salary Staff
Categories: Administration
Status: Full Time
Temporary: No

Job Title: Assistant Director, Social Media


Job Summary:

A member of University Communications and Marketing’s (UCM) Digital Marketing team, the Assistant Director, Social Media is responsible for the implementation of Miami University’s social media strategy and the day-to-day management of Miami’s primary social media accounts. The Assistant Director will report to the Director of Digital Marketing. The Assistant Director of Social Media plans, writes, and produces creative and engaging social media content that supports student recruitment efforts, retention efforts, community building, and elevates Miami University’s reputation and brand. The successful candidate is self-motivated, detail-oriented, resourceful, organized, adaptable, efficient, collaborative, and highly-creative. The position requires expert knowledge of social media platforms, excellent creative writing skills, and proficient data analytics experience in order to drive account growth, engagement, and impact.


Duties/Physical Demands:

— Lead the day-to-day management of Miami’s primary social media accounts, as well as, the implementation of Miami’s social media strategy.

— Strategically plan and create impactful and engaging content for all social media platforms, including writing social media posts and planning compelling visuals.

— Develop social media content calendars each month that are consistent with the university’s brand identity, ensuring an appropriate content balance is achieved.

— Serve as the community manager on the University’s primary social media accounts, engaging users, and responding to their questions in a timely manner.

— Collaborate and provide strategic counsel to social media managers across the University

— Contribute to social media policy development, implementation, and enforcement.

— Use analytical tools and insights to monitor and evaluate the university’s social media accounts’ performance, and make adjustments for optimal results.

— Collaborate with designers and copywriters on creating informative, attractive, and compelling visual content including images, graphics, GIFs, and videos.

— Engage and manage relationships with social media influencers.

— Assist in the creation of monthly social media reports.

— Stay current on best practices and emerging trends.

— Set and adhere to content deadlines.

— Perform miscellaneous job-related duties as assigned.


Minimum Qualifications:

— Bachelor's degree and at least 2 years of professional experience managing, and developing content for, social media accounts for a business or organization.

— Advanced knowledge of social media platforms including Facebook, Instagram, LinkedIn, YouTube, Twitter, and TikTok.

— Experience using social media management systems, such as, Sprout Social and/or Hootsuite.

— Excellent communication and creative writing skills.

— Ability to multitask, manage timelines, and meet deadlines.

— Ability to work independently and within a team to develop content ideas and follow them through to completion.


Desired Qualifications:

— Four or more years of professional experience managing, and developing content for, social media accounts for a business or organization.

— Previous experience in higher education marketing and/or student recruitment cycles.

— Proficiency in using photo and video equipment, as well as, design and video editing software.


EO/AA Statement/Clery Act:
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to or 513-529-3560.
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at:, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223.
Benefits Eligible:



A criminal background check is required. All campuses are smoke- and tobacco-free campuses.

For questions regarding reasonable accommodations for disabilities, or to follow-up with a request, please contact or (513) 529-3560.

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