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Assistant Director of Digital Engagement

Apply now COVID-19 Vaccination Policy:
Employees must have received at least the first dose of the vaccine before beginning on-campus employment, be fully vaccinated within 30 days of beginning employment and provide proof of vaccination, unless exempted as provided for in Miami University's COVID19 Vaccination Program and Policy. If you need additional information regarding exemptions, please contact or

Job no: 500285
Department: Intercollegiate Athletics
Location: Oxford, OH
Work type: Salary Staff
Categories: Athletics, Recreation
Status: Full Time
Temporary: No

Job Title: Assistant Director of Digital Engagement
Hours Per Week:


Job Summary:

The Assistant Director of Digital Engagement is charged with creating and managing Miami Athletics’ digital strategy for constituent engagement and revenue generation through email campaigns, social media messaging, in-venue gameday messaging and other digital platforms that provide knowledge to the Miami RedHawks community and a call to action to support Miami Athletics. This position will work collaboratively with the Athletic Communications and Marketing team to create digital content that directly aligns with the Graduating Champions mission, the Miami Athletics’ external units to assist in strategy that promotes generating revenue through ticket sales, donor engagement and sponsorship activation with Miami Athletics’ digital footprint. The assistant director will also have communication sport oversight with one to two ticketed sports and be responsible for ensuring that accurate and timely previews and postgame reports are posted digitally for fans, recruits, etc. to stay up-to-date on Miami athletic programs during their seasons through the assistance of the Athletic Communications and Marketing full-time staff and student intern team.

This position specifically supports the mission of the University and the Department of Intercollegiate Athletics by assisting in institutional compliance with NCAA and Conference rules and regulations.

Duties/Physical Demands:

• Responsible for leading the strategy around call-to-action and revenue focused content for email campaigns, social media messaging, web releases, etc. that provide a high level of audience engagement, growth and interaction with information, that can be correlated back to an increase in revenue through routine analysis of strategy and engagement data.
• Work with the Athletic Communications and Marketing full time team and student intern team to create pregame and postgame pieces for web and/or social media to keep fans up-to-date on the success of Miami Athletics’ programs for one to two ticketed sports.
• Responsible for creating the content to highlight when student-athletes, coaches, programs, etc. win various awards available through their sport or conference.
• Serve as the liaison for the Senior Director of News and Communications in University Communications and Marketing to help coordinate all media opportunities to highlight Miami Athletics’ student-athletes, coaches, program and rich history.
• Work closely with the Athletic Communications and Marketing staff to ensure that the digital engagement strategy supports the overall marketing strategy, goals and mission of the department.

Minimum Qualifications:

• Bachelor's Degree

Desired Qualifications:

• 1-3 years' experience at an NCAA Division I institution or conference or in professional sports.
• Prior experience working with student interns
• Graphic design experience

Knowledge, Skills and Abilities

• Excellent written and verbal skills
• Strong proofreading skills
• Ability to work with individuals from diverse backgrounds and promote an inclusive work environment

Diversity Statement:

Miami University is committed to creating an inclusive and effective teaching, learning, research, and working environment for all.

For more information on Miami University’s diversity initiatives, please visit the Office of Institutional Diversity & Inclusion webpage. For more information on Miami University’s mission and core values, please visit the Mission and Core Values webpage.

EO/AA Statement/Clery Act:
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to or 513-529-3560.
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at:, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223.
Labor Law Posters for Applicants:
Miami University is committed to providing up-to-date information from the Department of Labor to our applicants for employment. Here, you will find links to the current information regarding the Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO), and the Employee Polygraph Protection Act (EPPA).
Benefits Eligible:



A criminal background check is required. All campuses are smoke- and tobacco-free campuses.

For questions regarding reasonable accommodations for disabilities, or to follow-up with a request, please contact or (513) 529-3560.

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