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Senior Assistant Director, Enrollment Marketing and Communication

Apply now Job no: 496759
Department: University Communications and Marketing
Location: Oxford, OH
Work type: Salary Staff
Categories: PR, Media, Graphics, Communications
Status: Full Time
Temporary: No

Job Title: Senior Assistant Director, Enrollment Marketing and Communication

 $50000 - $60000

Hours Per Week:


Job Summary:


The Enrollment Marketing and Communication (EMC) team within University Communications and Marketing seeks an energetic, creative, and collaborative individual to serve as Senior Assistant Director, Enrollment Marketing and Communication in support of Miami University’s undergraduate admission and enrollment goals. The Senior Assistant Director, Enrollment Marketing and Communication makes data-informed decisions to plan, manage, and execute integrated and comprehensive communication plans using various media.


Duties/Physical Demands:

— Develop and implement communication plans using media including but not limited to email, print, web, text, video, and other digital marketing tools. Provide creativity and enthusiasm as a writer in a fast-paced environment, supporting the EMC team and the university overall in undergraduate recruitment projects and campaigns that resonate with prospective undergraduate students, their parents, and other targeted audiences.

— Serve as a liaison to strategic teams within the Office of Admission for specific communication plans to ensure projects are developed and executed to meet the clients' needs. Ensure communication workflows are monitored and adjusted as needed, based on client and audience needs and institutional goals.

— Oversee costs related to communication plans and consult with clients on best practices and return on investment, helping to identify areas for possible cost savings. Use data to assess and analyze key metrics and measure the effectiveness of communication efforts.

— Oversee distribution of communication materials.

— Monitor and benchmark other university communication and marketing strategies for messaging ideas, best practices, design concepts, and creative approaches to communication with target audiences.

— Perform miscellaneous job-related duties as assigned.


Minimum Qualifications:

— Bachelor's Degree and at least two (2) years of full-time, professional experience working in college admission, higher education marketing or communication, and/or marketing/sales/communication; OR Master's degree

— Ability to work independently with minimum direction and strict adherence to deadlines while handling multiple tasks simultaneously. Knowledge of recruitment strategies and/or marketing and communication strategies.

— Experience in integrating technology as part of a larger marketing strategy.

— Ability to work collaboratively with various internal and external constituencies.

— Demonstrated commitment to the highest standards of accuracy, attention to detail, and handling of confidential information.

— Excellent oral, written, and interpersonal communication skills.

— Demonstrated knowledge and experience with various software, design, and web applications.


Desired Qualifications:

— Experience with CRM software and other relational databases; experience in content marketing.

EO/AA Statement/Clery Act:
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to or 513-529-3560.
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at:, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223.
Benefits Eligible:



A criminal background check is required. All campuses are smoke- and tobacco-free campuses.

For questions regarding reasonable accommodations for disabilities, or to follow-up with a request, please contact or (513) 529-3560.

Advertised: Eastern Daylight Time

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