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Vice President and Chief Marketing and Communications Officer

Apply now Job no: 496656
Department: University Communications and Marketing
Location: Oxford, OH
Work type: Salary Staff
Categories: Administration, PR, Media, Graphics, Communications
Status: Full Time
Temporary: No

Job Title: Vice President and Chief Marketing and Communications Officer
Hours Per Week:


Job Description: Miami University, the second oldest public institution in Ohio invites applications and
nominations for Vice President and Chief Marketing and Communications Officer (CMCO). The
University seeks an innovative, resourceful and collaborative marketing/strategic communications
professional to lead the University’s efforts to strengthen its image as a nationally-recognized, student-
centered public university.
Miami University’s main campus is located in Oxford, Ohio, an attractive small city situated just
an hour outside of Cincinnati and Dayton. Miami’s regional campuses are in Hamilton and
Middletown, respectively located 13 and 22 miles from Oxford. The beautiful grounds and the
gracious Georgian-style buildings of the 2,000-acre Oxford campus inspired poet Robert Frost
to declare the Miami University campus "the most beautiful college that ever there was."
Duties/Physical Demands:

Role and Responsibilities
The Chief Marketing and Communications Officer is responsible for balancing central
and decentralized communications authority, providing strategic guidance and
cultivating collaborative relationships with the marketing and communications staff
across the various campuses, colleges, and offices of Enrollment Management and
Student Success, Advancement and Alumni, and Intercollegiate Athletics. The CMCO will
be expected to acquire a comprehensive understanding of the key issues facing the
University and its various units, and then shape appropriate strategies, structures,
resource allocation, and staffing to ensure that those issues are effectively addressed and
communicated. Given the somewhat decentralized nature of the institution, the CMCO
will need to become broadly informed about, and sensitive to, the diverse needs and
concerns of the many members of Miami’s community. The CMCO will also need to keep
the variety of constituents that make up Miami’s community informed in a timely fashion
of the various priorities and activities of the different parts of the University. Lastly, the
CMCO must be able to engage and inform federal, state and local governments and
communities in committing resources and attention to the University.
The CMCO will have an approximately $5 million budget and a staff of approximately 40
Full Time Employees responsible for broad-based university communications, marketing
and branding, strategic communication/public relations, media relations, crisis
communications, web communications, executive communications, and digital and
interactive media services. The CMCO’s direct reports include the: Sr. Director of
Marketing and Communications; Director for University News and Communications;
Content Manager; Director of Brand Strategy and Licensing; Director of Enrollment
Marketing and Communications; Director of Executive Communications; the Associate
Director; and Managing Editor for the Miamian, the alumni magazine.

Opportunities and Challenges
The next CMCO will arrive at a transformational time at the University, with enormous
excitement about the future of the University. The opportunities and challenges include:
Ensure that the University is broadcasting a consistent and compelling message,
and migrate towards an integrated marketing and communication platform.
• Create a formal integrated communications and marketing vision that will promote
the University’s public identity. Engage administrators, faculty, students and alumni
in discussions about the vision, incorporating feedback and introducing processes for
its consistent application across the University. Utilize quantitative market research
and analysis to measure effectiveness and impact of the overall branding effort and
specific communications.
• Create strategies for addressing the different needs and interests of Miami’s diverse
audiences, both internal (faculty, staff and students) and external, including alumni,
potential donors, prospective students and their families, the public media, and
various federal, state and local bodies. Develop additional vehicles to communicate
with specific audiences when appropriate.
• Collaborate closely with campus partners, including but not limited to Enrollment
Management and Student Success, Advancement, Institutional Relations and
Intercollegiate Athletics, as well as the academic divisions, regional campuses, and
other units to ensure that all communications leverage the University’s brand, look
and feel, in order to maximize impact and appeal.
• Provide a standard of excellence in all communications and marketing activities,
auditing and assessing Miami’s internal and external communications and marketing
vehicles. Identify best practices as well as inefficiencies and duplications.
• Establish an appropriate degree of consistency in both the messages conveyed and the
means and methods employed to convey them. Monitor the impact of messages and
relay the results so successful paths can be capitalized upon in subsequent outreach.
Provide partnership, counsel, and support to enhance collaborations with
internal constituencies to better serve Miami’s dedicated communities.
• Collaboratively develop strategies for advancing Miami's market position and brand
recognition as a destination for the most academically accomplished students in
national and global markets, while simultaneously reinforcing Miami’s commitment
to educational access for residents of Ohio.
• Assist the undergraduate and graduate admissions offices across all three campuses
and the various colleges and schools with their messaging needs. Partner on division
and departmental recruitment and yield communications to support the achievement
of their long-term strategic enrollment goals.
• Review and assess the digital and social media platforms, which have been and will
continue to be critical to building national and global brand recognition and resulting
in continued enrollment success. Assist in and ensure the adaption and execution of
the University's overall branding strategy to these media to further support Miami's
long-term and strategic enrollment needs.
• Exhibit complete poise during crisis situations and leadership in associated
communications. Oversee the activities of the University’s spokesperson. Serve as an
integral and positive resource for the Miami University community during challenging
• Enhance the mechanisms of support and counsel to the full range of University
stakeholders, helping them to achieve their communications objectives while
promoting the priorities and messages of the University as a whole.
• Increase the quality of communication among internal constituencies at Miami.
Regularly evaluate the effectiveness of internal communication, digital and social
media, and recruitment publications approaches and adapt as necessary.
• Increase the regional, national and international visibility of the University
overall as well as its faculty, students, staff and alumni. Highlight a rich and
diverse array of outstanding academic and student development programs and
community initiatives. Ensure that the significant economic, intellectual and
cultural roles that Miami plays at the regional and national levels are well
documented, represented and appreciated.
• Serve as senior counselor to the President, the President’s Executive Cabinet and other
University leaders as they assess, monitor, manage and respond to issues that put the
University in the public eye. Create an environment where opportunities for positive
public relations are generated and aggressively pursued and where negative attention
is adroitly handled.
• Assess and analyze all the ways Miami communicates with its constituencies,
including, but not limited to: the website, publications, press releases, social media,
admissions materials, campus and department-specific advertising including athletics,
and events.
• Assist with Miami’s strategic communications response to major political issues, at the
federal, state and local levels. Where appropriate, draw upon the expertise and
intellectual range of the Miami community to help inform political decision-making.
• In conjunction with University leadership, support a broad strategic approach for
Miami’s interaction with, contributions to and partnership with the State of Ohio, and
enhance public awareness of Miami as a vital resource to the State and the
communities that surround its campuses.
• Coordinate with all campus partners to ensure that the impact of Miami’s actions and
activities on local communities is carefully considered and factored into decision-making at all levels.
• Publicize the University’s community-focused activities, such as the relationship
between the University and the Miami Tribe, so that the various publics and those
affected by the University's myriad community programs are made aware of the scope
and depth of these endeavors.
• Lead the University Communications and Marketing staff, promoting a culture of excellence, collaboration, and professional growth.
• Build a cohesive, professional team. Inspire and motivate staff through the free flow of
information, placing staff members’ work within the context of the brand marketing
strategy as well as within the University’s overall strategic goals.
• Lead by example; foster a working environment that rewards new ideas and risktaking, builds confidence, and encourages team-based efforts. Encourage and promote
collaboration between University Communications and Marketing staff and their
counterparts throughout Miami.
• Maintain a leadership style that is open and fluid, that empowers staff through active
communication and delegation, and that ensures staff accountability for excellence
through clearly defined and measurable goals.
• Establish goals in a collaborative manner to ensure that staff has a sense of responsibility
and ownership for the successful outcomes of the University’s communications and
marketing efforts.
• Actively support, mentor, and train staff, providing frequent opportunities for
professional development and growth.
• Actively advance Miami’s demonstrated and determined commitment to diversity in
all its forms on all campuses.
• Assess the existing communications organizational structure, making adjustments as
necessary to fully leverage staff strengths and ensure coordination, productivity, and


Minimum Qualifications:


This is an exciting opportunity for an innovative, experienced leader to join one of
America’s premier student-centered, public universities and play a key role in its
evolution and continued success. The ideal candidate will bring a distinguished record
that commands the respect of the University community. In addition, the individual must
have significant leadership experience appropriate to the size and complexity of Miami
University. The next Chief Marketing and Communications Officer will possess many of
the following qualities and experiences:

• Bachelor's degree required; advanced degree preferred.
• At least ten years of experience as a marketing and communications professional, with
significant experience envisioning, developing, and implementing a successful and
comprehensive integrated marketing and communications program across an
enterprise with multiple constituencies and a wide variety of audiences, is required.
• A deep appreciation for the history, achievements and aspirations of Miami
University, and the ability to effectively and eloquently articulate those to a diverse
• A demonstrated ability to craft substantive and cohesive messages based on the
institution’s strategic goals, communicate them successfully to key audiences, and adapt
and adjust as appropriate over time.
Broad experience in strategic marketing, communications planning, media relations and
crisis management as well as significant successful experience dealing with the national
media. Experience with federal, state, local public policy issues, is preferred.
• Substantial experience evaluating the strengths of existing marketing and
communications programs and identifying opportunities for improvement. Ability to
demonstrate effectiveness of programs and initiatives, using data-driven techniques and
benchmarking is preferred.
• Excellent oral and written communication skills, are required.
• Ability to eloquently convey Miami’s vision and priorities to administration, faculty,
staff, students and outside constituencies. Ability to support the President and key
volunteers in their personal presentations as appropriate, as well as to serve as an
effective and compelling spokesperson for Miami when necessary.
• Superlative interpersonal skills with a demonstrated ability to work well with people at
all levels of an organization, across a diverse range of education and social backgrounds,
and to demonstrate an honest respect for each individual, is required.
• Expertise on the advantages and drawbacks of emerging digital media (websites, social
media, etc.) in marketing and strategic communication for an institution, conveying
information and content in ways that engage and excite constituents, including
prospective students and their families, alumni, and the wider public.
• Skill working in a complex, decentralized environment serving many—and sometimes
competing—internal clients and external constituents. Outstanding management and
planning skills, including the ability to handle multiple projects simultaneously.
• Ability to craft and defend positions despite critiques, persuasively describing evidence
and rationales with the President’s Executive Council. Network throughout the
institution, serving as a resource and identifying resources in turn; convincing,
persistent, and determined.
• Collaborative and collegial orientation, eager and able to engage a diverse client base,
and able to build strong professional relationships. An approach that stresses customer
service. A convener who is able to synthesize many ideas and produce work products
that address a wide variety of goals and objectives.
• Record of creative and entrepreneurial management; the ability to build, lead, mentor,
and motivate staff; and the ability to encourage change and growth in both people and
programs. A strong commitment to personal and professional development, and the
ability to build a strong, autonomous, and collaborative team.
• The intellectual depth, maturity and confidence to garner the trust of the President,
Trustees, faculty, staff, alumni and other constituents. Strong personal integrity and
work ethic, as well as a sense of humor and perspective.
• A keen eye for operational efficiency and optimal use of resources; the ability to plan,
monitor, and manage a budget.


Special Instructions to Applicants:

The Miami University Vice President and Chief Marketing and Communications Officer
search committee will begin reviewing applications immediately. Requested application
materials include a letter of interest; curriculum vitae; and five professional references.
References will not be called until after the first screening of applications and then only
after the applicant has given explicit permission. Although applications will be welcomed
until the time that a new VP is selected, for best consideration candidates should submit
materials by May 17,2020 to the following address:
Miami University is being assisted in the search by Storbeck Search & Associates. For
additional information, please contact:

Mr. Tom Fitch, Partner
Ms. Kenna Boyd, Sr. Associate
Storbeck Search & Associates


EO/AA Statement/Clery Act:
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to or 513-529-3560.
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at:, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223.
Benefits Eligible:



A criminal background check is required. All campuses are smoke- and tobacco-free campuses.

For questions regarding reasonable accommodations for disabilities, or to follow-up with a request, please contact or (513) 529-3560.

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